The Great Southern Killarney has announced a new brand identity under the campaign theme ‘Splendour, Untamed’, coinciding with the hotel’s achievement of a coveted five-star rating. Following significant investment across guestrooms, dining, event facilities and public spaces, the rebrand marks a natural evolution, positioning the hotel as a luxury destination that honours its heritage while embracing a more contemporary, experience-led approach.
The ‘Splendour, Untamed’ concept speaks to the duality at the heart of a stay. Splendour reflects the elegance of the hotel; restored interiors, luxurious accommodation and warm, attentive service. Untamed celebrates the wild beauty of Killarney and County Kerry, and the spirit of exploration it inspires. Curated guest experiences bring this to life, from guided foraging tours and photography walks through Killarney National Park to wellness activities designed to deepen a connection with the destination. A highlight of the elevated offering is Arbour, the hotel’s brasserie. Grand yet relaxed, Arbour combines original architectural features with a contemporary feel, serving refined classics and seasonal dishes from County Kerry producers.
“As The Great Southern Killarney continues to evolve, it is important that our brand reflects the unique balance of rich heritage, adventure and contemporary luxury that defines a stay here. Killarney is a truly unique destination, but it is our people who bring it to life. The warmth, personality and genuine hospitality of our team sit at the heart of every guest experience and is remembered long after they leave,” said Jamie Power, General Manager at The Great Southern Killarney.
“Securing five-star status and unveiling our new brand positioning marks a defining moment for The Great Southern Killarney and for the wider Scally Hotel Collection,” said Michael Jacobi, Managing Director of the Scally Hotel Collection. “We are incredibly proud of what the team has created: a luxury experience that honours the rich heritage of this iconic hotel.”
The rebrand is accompanied by a refreshed visual identity, new website and brand video, rolling out across all digital channels, marking the next chapter for a hotel that has been at the heart of Killarney for over 170 years.
